Past research shows that more than half of radio listening happens inside the car. With the car radio losing the battle to your smartphone & music collection, I expect the percentage of radio listeners inside cars to come down. There is no trusted data to rely on yet, so it is still a gut feel.
My guess is that this reduction in car radio listening has only started, for it hasn’t yet started reflecting in the business of Radio stations – at least, not in India. In fact, Radio Mirchi’s net profit & revenue touched a new high in 2013 ending quarter. For the uninitiated, Radio Mirchi is one of the leading FM radio station in India. Same was the story with all other FM radio stations.
Pro: Some radio channels have built mobile apps for their radio stations, which are doing well. If these apps succeed, car radio may still be alive just that the medium may have changed.
Our cars have become extensions of our living rooms and now, thanks to internet technology, are extensions of our offices as well. One area where that technology is expected to really begin to grow is via the car radio. Yes, that is!