While you are all excited about juices, please remember this: When you have no access to fresh juices, never ever opt for canned/packaged fruit juices. You might as well drink pure water than drinking canned/packaged fruit juices.
When a fruit juice company advertises its product by claiming it to be a ‘healthier’ option than colas, be sure to know that it could be just as harmful. Packaged fruit juices contain a high quantity of sugar, especially fructose. Fructose can only be metabolized in small amounts by the liver and when it absorbs more than the optimum amount, it turns it to fat and contribute to insulin resistance. Read more about it .
The packaged fruit juices market can be divided into three sub-categories: fruit drinks, juices, and nectar drinks. Fruit drinks, which have a maximum of 30 percent fruit content, are the highest-selling category, with a 60 percent share of the market. Frooti, Jumpin, Maaza, etc. are the most popular products in this category. Fruit juices, on the other hand, are 100 percent composed of fruit content, and claim a 30 percent market share at present. In contrast, nectar drinks have between 25 and 90 percent fruit content, but account for only about 10 percent of the market.
The rising number of health-conscious consumers is giving a boost to fruit juices; it has been observed that consumers are shifting from fruit-based drinks to fruit juices as they consider the latter a healthier breakfast/snack option.
Dabur is the market leader in the Indian packaged juices market with its brands Real and Real Activ. Other players include Parle, Fresh Gold, and Godrej. Some of the other brands of fruit juices and drinks include Frooti, Appy, Mazza, Minute Maid, Slice, Fresh Gold, and Del Monte. Considering the attractiveness of the segment, diversified consumer food companies such as ITC are working towards making a foray into packaged juices.
As per studies, the most preferred pack size is the individual (small) pack which is convenient, and easy to carry and consume. These are in great demand as out-of-home consumption is on the rise. Tetrapaks are most popular among manufacturers as well as consumers. Some companies are also offering their products in tins (eg Del Monte) and PET bottles (eg Mazza); however, they are more expensive than Tetrapaks, which adds to production costs, and, as a result, affects the market price.
On the other hand, packaged fruit juices bought from the supermarket are high in sugar and added sweeteners, which translates into a higher number of calories. Although fruit juice prepared by squeezing contains natural sugars (fructose), the sugar content is much less than in the packaged juices. This excess sugar and processed ingredients such as sucrose, corn syrup and food dyes – all artificial substances – provide no nutritional value; in fact they cause harm to your body.